Content & audience strategist · New York
I shape the angle, write the copy, and run the publishing plan across channels and partners. At Big Think, that work spans newsletters, editorial standards, and national campaigns for Stand Together.
14.1M organic viewsNFL campaign team result across 63 placements
About 30 articlesThrough the publishing workflow I co-designed
Freethink and partner creative teams produced the films. I handled the packaging, publishing plan, partner coordination, and analysis shown here.
No copy before an approved angle.
Format follows the partner’s distribution potential, not habit.
I co-designed an article-to-social process with a two-business-day publishing target and wrote its living standards. About 30 articles ran through the workflow, with format decisions, publishing responsibilities, and partner handoffs defined.
Share of program views
98.1%Across four NFL-posted stories
13 tracked records · 14.1M organic viewsI ran the campaign publishing plan and analyzed how views were distributed across the 14.1M-view organic program. The concentration informed my recommendation to consider league and team interest earlier in planning.
November 18, 2025 issue
2.7%Click rate · 1.3% recent baseline
Observed issue result; no controlled testI framed the lead story around the reader’s stake in the relationship. The November 18, 2025 issue recorded a 2.7% click rate against a 1.3% twelve-week average; the comparison did not isolate the effect of the copy.
I packaged assets, wrote and adapted copy, scheduled and published posts, managed collaboration tags, and analyzed the program’s results.
I led the organic campaign strategy, planned three narrative routes, and developed a kinetic-text alternative while music rights were unresolved. The mixed-media pilot published; design and production were team work.
A finished film or article still needs a headline, platform copy, links, tags, and a format that another account can publish without fixing first.
I track what is approved, what is live, who has accepted a collaboration, and where a useful follow-up is still possible.
After publication, I look past the total, compare the results across stories and channels, and use the pattern to inform the next plan.
I came to this work through editing and a history degree. Today, I bring that editorial judgment to newsletters, campaigns, and the publishing decisions between them. Based in New York.